New Product Platform Features (Video and 3D concepts)

Problem

Marketing had never seen the new blood testing device, only technical drawings. They needed to understand what it looked like and what made its features better than the previous generation.

Solution

I storyboarded the key user benefits, built 3D models in Rhino, and animated vignette sequences for each feature. After many revisions, the final video gave the whole organization a shared reference for the product, shifting conversations from components to user value.

Tools

Keyshot, Rhino 3d, Adobe Premier